Speed And Intelligence

The objective of this work was to promote the product (Casio Edifice Watch) under the brand's slogan (Speed And Intelligence), so the drawing light trail around the watch was designed to express the slogan. The goal was to create such a design to attract the viewers at first glance and make them take their time and look at the image. The idea behind the light trail was to illustrate a frozen speed/time using the intelligence from the watch. It was also designed in a way to bring an eye flow and direct the viewer's eye through the entire photo. The colors were chosen to represent the familiar light trails commonly seen in photographs and to match the colors in the watch's face.